RESEARCH ON JD-R-BASED EMPLOYMENT GUIDANCE ENHANCEMENT FOR PRIVATE UNIVERSITY COUNSELORS

Abstract

Private university counselors are crucial players in ideological and political education and student management. Their career guidance skills directly impact the quality of graduate employment and the level of talent development within universities. However, current private university counselors' career guidance skills are generally plagued by issues such as unclear role positioning, formalized guidance content, a lack of personalized solutions, and a disconnect between theory and practice. Based on the Job Demands-Resources Theory (JD-R model), this paper constructs a mechanism for improving the career guidance skills of private university counselors from three dimensions: job resources, job requirements, and personal resources. The paper proposes pathways for improvement, including cognitive restructuring, skill empowerment, ecosystem construction, and evaluation and incentives. The results demonstrate that the JD-R model can effectively optimize counselors' career guidance skills, promote high-quality student employment, and is of great significance to the sustainable development of private universities.